Nature + Nurture + Motivation = A Super-Functioning Brain
New Category of Software, BrainWare* Safari Enhances 41 Key Cognitive Skills to Increase Children's Learning Ability and Retention Rates; Boosts Self-confidence and Memory

by Carissa Cardone

Chicago, IL - When it comes to developing children's brainpower, it'snot a nature-vs.-nurture debate. Instead, experts agree that nature plusnurture is critical to learning. Cognitive development experts knowthat whatever inborn intelligence nature has given a child, that is onlythe beginning of the story. A child's learning ability and mentalcapacity can be dramatically enhanced by nurture, motivation and theright tools.

BrainWare Safari, a one-of-a-kind software program hitting the
marketplace this week, sets the bar for electronic learning tools,
developers say, because it develops children's ability to process
information faster and more effectively. Combining years of provenclinical experience and scientific research on the brain with a fun,online, video-game-like format, BrainWare Safari makes a promise toparents that their children will achieve remarkable results in theshortest amount of time.

Intellectual Age Increases

Introduced by Learning Enhancement Corporation (LEC), BrainWare Safari has been shown to increase intellectual age (a child's level of mental functioning compared to his/her chronological age) in children aged 6 - 12 in just three months. Recent studies at the Christian Heritage Academy in Northfield, Illinois, and the Xilin Asian Community Center in Naperville, Illinois, demonstrate that children who used BrainWare Safari for 11 weeks showed an average increase in intellectual age of about four years, compared with just four months for nonusers, reports
LEC.

"BrainWare Safari is like calisthenics for the brain. The exercises
'tone' mental ability just as physical exercise tones muscles," said
Jean-Claude Dutes, PhD, psychology section leader at the College of Osteopathic Medicine at Michigan State University and a member of the LEC Scientific Advisory Board. "The brain, like a muscle, responds to exercises designed to stretch it yet not overwhelm it. While muscles gain in strength, agility and endurance as they are conditioned, brains gain in concentration, thinking speed, reasoning and mental stamina. BrainWare Safari is 'toning' for the brain, and with exercise, we've proven that children's brains can progressively improve."

Scientifically Grounded
BrainWare Safari is delivered in a video-game-like format to motivate children and was conceptualized on the basis of a theory that dates back to 1949 called the "learning hierarchy," in which basic skills fan out to more advanced skills. This theory, which serves as the basis for much of the research done today on brain-behavior relationships, was developed by Dr. Donald Hebb of McGill University. The theory states that if any fundamental skills are missing, the development of subsequent advanced skills is thwarted. Training exercises designed to develop cognitive skills have previously been available only in clinics with speech, vision and learningspecialists. Many of these specialists are now beginning to use BrainWare Safari as part of their individualized programs.

Develops 41 Key Cognitive Skills
"BrainWare Safari is by far the most unique and effective program for developing cognitive skills that I've seen in my 40 years of experience," said Peter Kline, founder of the Thornton Friends School in Washington, D.C., and the author of The Everyday Genius and Why America's Children Can't Think. "BrainWare Safari is capable of radically improving the success level of nearly all students, in a fraction of the time required by other programs."

In 20 exercises, BrainWare Safari targets 41 cognitive skills consideredmost critical for learning including multiple attention, memory, auditory processing, visual processing, sensorimotor coordination (for example, hand/eye coordination), and thinking skills. As children travel on a "learning safari"-with animation, jungle characters, colorful graphics and sound effects-their brains build connections that make learning faster and more efficient. It's much like turning a two-lane highway into a four-lane highway, allowing mental traffic to flow more smoothly and more quickly.

"When I saw that my son was repeating some of the levels, it was a great way to encourage him to persevere," said Kathy Severson, mother of a BrainWare Safari user and teacher at Christian Heritage Academy in Northfield, Illinois. "I wanted him to keep trying to overcome challenges so when he struggles in life he will know how to see it through. As a teacher, I knew that it was the process of repeating the exercises that was really helping him to learn. As a parent and a teacher, I was really impressed with this program."

Parents working with children using BrainWare Safari also note positive behavioral changes in addition to better academic performance. Parents of pilot users report positive effects on self-confidence, attention to detail and memory. LEC recommends that children use the program three to five days a week, 30 - 60 minutes, over 8 - 12 weeks.

Fundamentals of BrainWare Safari
The fundamental concepts behind BrainWare Safari and most cognitive-development programs are that:
* Cognitive skills can be improved
* Skills are hierarchical
* Most development occurs when demands are placed on multiple
skills at the same time
* Challenges should become progressively more difficult
* An individual's learning ability is genetically influenced but
not predetermined like physical attributes such as brown eyes or red hair. It can be developed and enhanced throughout life.

"BrainWare Safari can help virtually any child," says Roger Stark, CEOof LEC. "Each child has cognitive strengths and weaknesses - BrainWareSafari builds up the weak areas and further strengthens the strong ones.It addresses the underlying learning issues that cause some children tostruggle and fall behind in school, and it enhances the learning skillsof even very bright children. And a child who feels good about learninghas a more positive attitude about life," adds Stark.

LEC and How to Get BrainWare* SafariLearning Enhancement Corporation (LEC) is a software development company
that creates and distributes interactive multimedia tools designed tomeasurably improve an individual's learning skills. BrainWare* Safariis LEC's first product. BrainWare* Safari is available at
www.BrainWareforYou.com or by calling 877-BRAIN-10 (877-272-4610).